Content Creation/Photography

Content creation with an editorial heartbeat

Photography and content creation have long been part of my artistry, what began with capturing experimental looks and candid behind the scenes shots to savour working memories, steadily evolved into photography as its own art.
Over time, I've been refining my style and focus, honing my skills in photography, videography, and editing. Allowing my organic curiosities to guide me through experimentation with various creative mediums.

When the beauty and other close-contact industries faced unprecedented closures during lockdown, preventing me from working in my usual sphere, I refocused my artistic orientation to be able to continue working from home. With a solid background in makeup artistry, coupled with my love of photography, I was able to offer brands a comprehensive solution, producing complete campaigns remotely. From concept and direction, to artistry, photography and post-production.

Today, I provide freelance content creation services to beauty brands, from imagery for product launches to instructional videos for point-of-sale use. My work is driven by a commitment to creative direction and storytelling, ensuring that each piece of content not only meets the client's needs but also stands out visually, whether through compelling narratives or impactful imagery.

Ft. Kiss Lashes

Sally Hansen Insta-Dri Valentines Campaign

Nars Cosmetics Powermatte Lipstick

Nars Cosmetics

Afterglow Lip Balm Launch

Nails Inc Christmas Duo Nail Polish

Bringing festive cheer to your fingertips with my team of tiny helpers.

Nars Cosmetics

Afterglow Lip Balm Launch

Nars Cosmetics Limited Edition Studio 54 Disco Dust Lipsticks

Just as Studio 54 was a playground for those who dared to be different, this inverse lip art was created to mirror that spirit of unconventionality, symbolizing the freedom to express oneself beyond the expected.

In celebration of their 25th anniversary, Nars Cosmetics re-released 72 shades of lipstick in matte, satin, and sheer finishes. This snippet is part of a full-length video I shot for the campaign, where I showcased my four favourite shades in a variety of everyday scenarios—from applying a glossy nude whilst leaving for a work meeting, to topping up a vivid coral-pink in a chic restaurant bathroom, to getting ready for a date night with a sensual deep red, concluding with this stunning vibrant berry that contrasts beautifully with the serene greenery in the surroundings